Customer Portfolio Management Essay Example | Topics and Well Written Essays - 2500 words

Customer Portfolio Management - Essay ExampleCustomer preferences and customers attributes helps blood linees to decide upon what products and go should be offered to the customer segment and how it should be marketed and priced so that it matches customers requirements and desires. This research paper would look into merchandising concepts and theories, which helps businesses to make and maintain a customer portfolio. For this purpose, the researcher has gone through and understood various theories and research whole kit and caboodle to elaborate on the concept of customer portfolio management. Content of the Customer Portfolio The content of the customer portfolio enables managers to understand the business-to-business marketing strategies that can be utilized for assessing supplier-customer relationships. With this assessment, managers identify scarce resources of the memorial tablet and allocate them accordingly so that level best profitability can be achieved (Sinha et al ., 2002). The content of customer portfolios makes it easier for managers to optimally compose customer relationships in rewrite to determine, whether the company amongst members of the target market because of its customer relationship tactics or the competitive sic of the organization (Ravenscraft, 1983). This is the reason, that customer portfolio management is considered as an integral part of an organizations marketing functions. ... managing the line of products and brands, by aligning financial and budgetary resources with the resource allocation strategy and creating coordination between organizational teams to ensure importee of business, product and marketing strategy. The product portfolio management consists of taking care of a number of activities such as conducting market research to understand consumer dynamics, aligning key suppliers who will prove to be beneficial, determining marketing and distribution tactics and etc. On the other hand, customer portfolios make s it easier for managers to optimally compose customer relationships in order to determine, whether the company amongst members of the target market because of its customer relationship tactics or the competitive position of the organization. This is the reason, that customer portfolio management is considered as an integral part of an organizations marketing functions (Sanchez, 2005). Strategic story Management Strategic accounting management is different from managing financial accounts of a business. Instead, these strategies are related with underdeveloped marketing systems that ensures that long-term relationships are maintained with strategic customers of the organization. These strategic customers might include organizations suppliers of raw material and other vendors. Strategic accounting management is beneficial in a sense, that it helps the business to improve the quality of raw material used by maintaining healthy relationships with the suppliers and overly reduces the cost of getting new strategic partners in the given marketplace. On the other hand, strategic accounting management also enables the organization to determine the specific needs of strategic customers and tailoring the products according to