Barnados

Analysis of a Barnardos Advert Stolen Childhood why do brotherly love give ears unhorse complaints? Shocking, inappropriate, offensive- these words are often thrown and twisted at charities well-nigh their advertising. The Barnardos Stolen Childhood campaign is typical of charity adverts, which engages flock to donate, take action and make changes. Surely this means for battalion to support this charity, and not somewhatthing to be complained about? The Barnardos campaign has created wide controversy. This has made the public disapprove and to some what find disturbing.Thomas Barnardos complete his charity in 1870 even then did it ca example accusations. Barnardos subject many projects such as Believe in Children and Child leanness and many more series of campaigns. Du striation 2002 Barnados launched the campaign Stolen Childhood to swear out shaverren up to the age of 18, who have been paced through whoredom. Complaints said audiences were odd feeling disconcerted and disturbed. But make calls to s flush child harlotry was a target for Barnardos they wanted to create a refreshing law allowing child prostitution to end.Barnardos produced posters for advertisements about the prostitution of children and adapted their causas to illustrate the paroxysm that they are going through. Noticing the complaints, has risen, Barnardos defended the decision to use shocking images saying that these changes allowed them to get the message across to many people and allow Minsters to act quickly, providing enough protection for children. In this particular advert, it contains a picture of a little girl sitting on a sofa.Her face is digitally grotesquely quondam(a), but has a boy comparable body. stand up behind the sofa is part if a man and his fingers are speed through her hair. The background is a subtle yellow, with curtains that are move. The advert includes a catchy guide word and entropy on how to donate or get supplementary information about th e campaign. The man in this image is rigid behind a sofa, with his back towards a window. This arrangement gives me an idea he is hiding or protecting the little girl a centering from the public.This unheard-of man good dealnot be identified because the image does not allow the viewing audience to elate his face because his face is deliberately hidden- this sets the audience eager to see his face. We are also not able to see his bottom half, as he is straightened up behind the sofa- Which suggests that the man may not be have on any trousers. You rear see the hairs upon the mans chest, (as his tog is seen to be und matchless) this straight international gives me a sense that this man is way beyond the age to be sexually committed with novel girls.Plus I can identify that he is wearing a wedding ring which states the man might be either married or divorced. This proves that anyone can act in this behaviour, whether or not youre married. Clenching his hand on the sofa expr esses that the man is in anger and has force over the young girl. However, he is plausibly satisfied as well as scent because, his other hand is touching the girls hair. Reminding ourselves that his shirt is undone, this can calculate that he may be ready to sexually abuse her, or that he has already done so.The terrified girl in the foreground is cramped up in the corner of the sofa this shows that she is probably afraid and is trying to keep away. She looks as if she is trying to protect her self by holding both arms firmly around her. Through this I can sense that the girl may be in risk in some way perhaps, as she like to keep her self to herself. Her world might be really dark and cold so, because holding both arms is a way of keeping her pain within herself. Yet sitting in this view is also cover the lower part of her body, as she may not be wearing anything.This then shows me the young girls sensitive and emotional side as she may be a very shy person. The purple brui ses on her legs moldiness have a horrifying bilgewater behind them- A story that involves physical, brutal abusing conflict in the midst of the man and her, or maybe be she has self harmed herself which might be a way to relief her pain. The top that the girl is wearing stands out to me, it come ins to be quite rigid as it looks almost washed out form a bright pinko colour, this suggests a soft girly side that she once had, and has all been taken away from her.I can clearly say that this image of her clothing gives a call attention of purity and innocence to contrast with her reality and the callousness of the room. Yet viewers who look at this poster are straight away force directly to her face. Her digital altered face appears to look old and wrinkly. Bug, non-buoyant bags under her eyes are lined up with dark bruises, making her look stressed and tired, almost as if she has spent her hours crying with drop of sleep. From her droopy expression her mouth is weighed down wi th many defined lines which appear to be baggy wrinkles forming under her lips. Which is exaggerated on the amount of sexual abuse that she gets, hence it is equivalent to a life time and maybe it is difficult for her to relax and get some rest. This all results to how the child is cosmos taken care of by the man Not save does he abuse her but has no intention on her health and strength, she is some sort of shield for him, were she is organism brutally knocked over, while he is safely fulfil guide. The girl who once lived a happy life, with smiles and laughter, has almost faded away with a broken soul of worries, fear and pain.I count this altering of her face may reflect what she may look like in the approaching years. The image of this lonely victim has been adjusted to make her look old with strands of grey hair. By doing this digital alteration the audience are led to believe that this young girl has been traumatised by suffering from too ofttimes sexual abuse from the man, resulting in ageing and loss of childhood. This image captures only a certain part of the room this creates suspense and gives the audience thoughts about who else might be in the room nother abuser, or another child in a similar situation? The colour of the wall reflects the carpet, creating a sense of calm and a neutral atmosphere. This matches the colour of the curtains, and gives me an understanding(a) that the master(prenominal) person living in the house has a sense of style, wherefore can live in a decent looking way. and then the soft colours clash with the situation of the trapped, dark story held between both characters in the image. Her disappointment and fear does not fit in well with the surroundings of the scene, which makes her prominent.Everything is in contrast to each other, the bright disinvest room to the dark filthy routine he portrays. Yet one may wonder what is really going on behind those doors and drawn curtains, where a little girl is forced to love wi th a man. thither area different levels positioned in this photograph. The man in the background is standing behind her dominantly as if he is in control of his powerful actions move against the frightened girl, (through his level of height) as she is sitting and being touched by him. Abuse through prostitution STEALS CHILDRENS LIVES is a slogan used in the poster. These effective, emotive words make the audience want to put a stop to prostitution, to give everything the child need which has been taken away from them. Their intrust would want the audience to act quickly and efficiently, due to words prostitution and children oddly put together (which is normally not relevant to children) it is a short powerful message that loiters onto to you after you have read it.The slogan also highlights the key points about the campaign, letting the audience know what prostitution can lead to. In this poster there is enough information needed, for instance the image is very vivid, followed by a catchy slogan, symbolize that the audiences alive(predicate)ness can make a difference. Overall, Barnardos feel they can be more daring with their use of images to a younger age group. Even though, the text on this advert is very limited, the images illustrate an understanding of the charity, as it is well explained, using lack of words.I train with the fact that Barnardos has used visual distressing images- this will advance and expose how neglect and abuse can bring horrifying consequences to children in the UK. The resulting of the poster will wake the public up, to the childrens distress. If not, the charity electrostatic received publicity through the complaints that were made, and will acknowledge them. However, this advert revolts me, and makes me aware of what is actually happening around me. I feel sympathy for the young girl trying to understand what its like to be in her position and in this uncomfortable situation.No child should experience an outrageous, despica ble act like this The poster lets the viewers create the rest of the room in your mind. Which makes me think that the rest of the world might me suffering from the same situation? This sets me a sudden erg, an eager to help the juvenile girl, and try to stay connected to her, letting her know that there can be help being made. In addition to this, I reckon the more eye-opening and clear the advert is, the more successful that campaign will be